Theo Von to lead 2027 Mardi Gras parade
The comedian will serve as Bacchus LVIII for the Krewe of Bacchus, which plans 32 floats and 1,700 riders for the event.
By Ibrahim Howard ·
Comedian Theo Von will serve as Bacchus LVIII for the Krewe of Bacchus.
The announcement came from the organization, which confirmed Von will lead the parade on Sunday, Feb. 7, 2027. The Krewe of Bacchus is a New Orleans Carnival group that helped modernize Mardi Gras nearly 60 years ago.
Clark Brennan, the krewe captain, said the group is excited to bring in a major digital media figure. "We are thrilled that one of America’s most influential digital age celebrities will be joining us this year as Bacchus," Brennan said. He added that the krewe has always chosen forward-thinking monarchs and is embracing how people find entertainment.
Von is a Louisiana native known for storytelling and offbeat humor. The organization noted that he has millions of subscribers and followers across his digital platforms. His selection reflects the krewe's focus on modern media personalities.
The parade theme is "All Roads Lead to Bacchus." Kern Studios designed 32 hand-painted floats for the event. The krewe will field 1,700 riders who will distribute more than 300 unique throws. Items include lunchboxes, camouflage hats in purple, green, and gold, and blind box throws, which are new for this year.
More than 30 marching bands are expected to march. Over 100 alumni of the St. Augustine High School Marching 100 will join the current students. The 58th annual parade will follow the traditional uptown route and begin at 5:15 p.m.
